Noel Gallagher's artistic game

We do know Noel Gallagher as being a very out spoken musician and sometimes a bit unbearable, but we also know him for being a very talented artist. After Oasis split up two years ago (but fans still cry for this or fight to demonstrate that one of the brothers is better than the other) Noel and Liam, while insulting each other, walked along their own separate musical path.
Noel Gallagher's High Flying Birds album is absolutely what we expected from a middle age man who wrote a piece of musical history with a band and now goes solo. The album has had a good commercial success but what is really interesting is the little "game" that Noel plays with his fans.
Any reader can now go watching on Youtube his video clips for the songs "The Death Of You And Me", "If I Had A Gun" and "AKA...What a life".(I shall reccomend you to start with "If I had a gun")
Some of you may notice that some of the characters are recurrent. For example in "If I had a gun" in two scenes are shown a red haired girl which happens to be a waitress in "The Death of you and me"
 and two blondies that in the end of the clip are filming the marriage which happen to chase the fair haired girl in "AKA... What a life".
The very obvious self citacion is that Noel Gallagher in the end of "If I had a gun" goes in a cafe called "Last Chance" and "The death of you and me" start in the same cafe.
Every video is a story that has an end, never the less each clip finishes with "to be continued", wich makes us fans to be more curious about what will happen in the next video.
To tell the truth now I feel like a Marvel geek because the same thing happens at the end of every Marvel movie: the last scene is a quiet revelation of which will be the next Marvel movie to be released.
Excuse me but now I'll be thinking of Noel Gallagher as the Thing screaming aroung "it's clobbering time!!!"